RELEVANCE IS RUTHLESS
Animal is an independent creative agency with a focus on creating work based on design and insights.
Branding
Optimed Corp
Optimed Corporation, a premium eyewear brand with a 35-year legacy, approached us to connect with modern consumers for their new launch.
We created One Degree—a name that reflects both warmth and precision. The logo pairs a handwritten One for creativity with a geometric Degree for modernity. A muted, sophisticated color palette balances aspiration with approachability while serving its functional role.
Branding
Goldiam
We partnered with Goldiam to energize Indian luxury with Origem, a brand redefining jewellery through lab-grown diamonds. The identity merges tradition with modernity—sharp, diamond-inspired logo angles, the Taviraj serif font for classic elegance with a contemporary edge, and a colour palette of terracotta and emerald green, nodding to heritage and new-age luxury. Inspired by terracotta sculptures, our photography blends culture with modern design, crafting a brand that feels both timeless and forward-thinking.
Branding, Packaging, Motion Design
Setu
Setu redefines supplement nutrition with a fresh, personal approach, breaking free from the category’s clinical feel. A contemporary colour palette sheds the ‘medicinal’ baggage, while packaging champions clarity and authenticity. Vivid colours, playful shapes, and smart layouts create a standout identity, making supplements feel anything but mundane. Bespoke icons and accessible gradients offer intuitive insights, with colours tailored to benefits—Deep Sleep in drowsy purple, Skin Renew in refreshing apricot. This vibrant system gives each product a unique visual shorthand, ensuring Setu remains instantly recognisable.
Branding
Aguad
Aguad is a reclamation of colonial heritage, transformed into a museum, cultural hub, and lifestyle destination - a true representation of Goa’s rich history. To craft a new brand identity for this remarkable space, we drew inspiration from its unique essence: seafaring journeys, ancient maternal ecology, and captivating human legends. These elements are not relics of the past but vibrant and alive, shaping Aguad’s narrative.
Visual Identity
Airtel
Airtel, India’s largest telecom network, partnered with us for a rebrand, refreshing its identity while preserving brand recognition. We evolved the iconic Airtel blob into a dynamic design element—serving as a textholder offline and a modular asset online—ensuring consistency across billboards, mobile ads, and digital platforms. A cohesive typeface, refined illustrations, and a unified design system empower Airtel’s teams across thousands of postcodes to maintain a seamless brand presence.
Merchandise
Budweiser Streetwear®
In India, where alcohol advertising is heavily restricted, we turned the challenge into an opportunity by creating a bold streetwear line for a young, dynamic audience. This move not only bypassed traditional limitations but also deepened brand connection in a fresh, meaningful way. Our collaboration with Budweiser pushed creative boundaries, extending our design-first philosophy into fashion—an unconventional yet powerful tool for building brand affinity.
Campaign
World Of Hyatt: Perfectly Yours.
For Hyatt Weddings, we created the “Perfectly Yours” campaign, shifting the focus from grand family celebrations to the uniqueness of each couple. Through a 360-degree approach with films and multi-platform activations, we put the ‘you’ back in your wedding.
Campaign
Budweiser Aluminium
Straight from our unreleased archives: Budweiser created a sleek aluminium bottle with a screw cap — the perfect match for party lovers and hosts. With its unbreakable, un-spillable design, it earned the name it truly deserved – The Party Bud. We brought its features to life with films that showed how it’s always up for any kind of fun.
Social Media Strategy and Content Creation
Cred
CRED isn’t just another Fintech app—it’s a new model of financial prudence. To make it stand out on Instagram, we focused on what truly sets it apart: its discerning, globetrotting millennial users. Rather than following the typical celebrity-driven or India-centric lifestyle content, we positioned CRED as a go-to cultural almanac, curating global trends across diverse fields. This approach resonated with India’s millennial global citizens, giving them a platform that felt as refined and boundary-pushing as they are.