Budweiser Streetwear ®

We have been working with Budweiser on some innovative projects and campaigns. Looking at our design-first approach, creating an entire line of streetwear was almost an organic extension of that relationship. Also our first foray into the streetwear space, which will definitely not be the last.

Although street names may differ, street culture has almost become a global phenomenon. Of course, with every street imbibing and learning from each other. So the challenge was to take the sensibilities of global street culture and marry that with inherent local elements like motifs.

The collection was broken down between several sets. For some, we borrowed elements from iconic Bud packaging, and then de-constructed them to produce fresh compositions. We also used custom typography. In some cases, we re-interpreted some classic graphic elements that are vintage in nature. Each piece in the range features either large graphic prints or subtle all-over patterns.