Budweiser Streetwear®

Industry

Alcobev

Our Role

Brand Strategy, Visual Identity, Apparel Design, Campaign, Content.

Streetwear as Strategy: Redefining Marketing in Restricted Spaces.

In India, where advertising for alcoholic beverages faces strict restrictions, we navigated this challenge by creating an entire line of streetwear tailored for a young, dynamic, and on-the-go generation. This bold move not only helped us solve for traditional advertising limitations but also strengthened brand connection and recall in a unique and meaningful way.

Our collaboration with Budweiser has always been about exploring fresh, creative approaches to engage audiences. Extending our design-first philosophy into streetwear felt like a natural evolution—marking our entry into fashion while creating a powerful tool to build brand affinity in an unconventional market.

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Although street names may differ, street culture has almost become a global phenomenon. Of course, with every street imbibing and learning from each other. So the challenge was to take the sensibilities of global street culture and marry that with inherent local elements like motifs.

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The collection was broken down between several sets. For some, we borrowed elements from iconic Bud packaging, and then de-constructed them to produce fresh compositions. We also used custom typography. In some cases, we re-interpreted some classic graphic elements that are vintage in nature. Each piece in the range features either large graphic prints or subtle all-over patterns.

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