Positioning Hyatt at the heart of Indian wedding celebrations

In India, weddings are more than just ceremonies, they’re cultural spectacles, and are usually portrayed as extravagant family affairs. From Bollywood blockbusters to Instagram reels, the spotlight is overwhelmingly on the ‘great Indian family wedding,’ where the couple becomes just one piece of the puzzle.

For Hyatt Weddings, we wanted to shift the narrative. Our campaign ‘Perfectly Yours’ brought the focus back to the couple - putting the ‘you’ back in your wedding.

Recognising that no two weddings are the same, we created a bespoke, 360-degree campaign. At the heart of it was a master 90-second thematic film that captured the essence of personalised weddings. This was complemented by three 20-second shorts for performance marketing, each highlighting individual reasons to believe.

The campaign went far beyond film, with a robust presence across print, outdoor, and social media. Each element of the campaign worked together to celebrate the uniqueness of every couple, and about their story taking centre stage.

With Hyatt Weddings, it’s never just a wedding—it’s your wedding. Perfectly yours.