Luxury, reinvented: The modern face of indian jewellery

We teamed up with Goldiam to inject some fresh energy into Indian luxury with Origem, a jewellery brand that's all about creativity and innovation. Origem put lab-grown diamonds front and center, and we wanted the whole vibe to reflect that same forward-thinking spirit.

So, we created an identity that blends tradition with a sleek, modern edge. The logo’s got a sharp, precise feel, with little diamond-inspired angles that catch the eye. For the font, we went with Taviraj—a sophisticated serif that mixes the grace of traditional calligraphy with a modern twist, giving the brand a classy yet contemporary look.

The colour palette pulls from India’s rich heritage—teracotta shades that nod to ancient sculptures and emerald green that speaks to a new kind of luxury. These colours come together to tell a story that's both timeless and aspirational.

When it came to the photography, we drew inspiration from terracotta sculptures, mixing them with our jewellery to create a vibe that's deeply rooted in Indian culture, but with a modern twist.

This isn’t just about the sparkle—it’s about blending heritage with what’s next. Every detail of this brand identity reflects the ambition and elegance we set out to capture.