Water gives way to all life, as does a Mother.

It is known that the most significant freshwater spring is named Mae De Agua and that ‘Aguad holds a spectacular story of human settlement around water’.

This concept captures Aguad’s history, as well as its present (and future) significance as a natural and cultural oasis.

It is interpreted by lending a face / an identity to Mae as an emblem along with the elements of Aguad, while also integrating the brand archetype of The Magician.

We crafted a breath of collaterals that help convey Aguad's identity whilst signaling how all the events and areas within can be experienced in its space. From entry tickets, print ads, posters and signages to digital communications and their manifestations. A grand assimilation of bespoke creations that befit Aguad.