Redefining heritage through design

Aguad is a reclamation of colonial heritage, transformed into a museum, cultural hub, and lifestyle destination - a true representation of Goa’s rich history. To craft a new brand identity for this remarkable space, we drew inspiration from its unique essence: seafaring journeys, ancient maternal ecology, and captivating human legends. These elements are not relics of the past but vibrant and alive, shaping Aguad’s narrative.

Water, the source of all life, serves as a central theme - just as a Mother nurtures existence. This connection is beautifully symbolised by Mae De Agua, the most significant freshwater spring in the region. Aguad tells a profound story of human settlement around water, embodying its historical importance and its role as a natural and cultural sanctuary for today and tomorrow.

The brand identity brings Mae to life as an emblematic figure, intertwined with Aguad’s defining elements. Rooted in the archetype of The Magician, this concept evokes transformation, wonder, and discovery. A comprehensive suite of collaterals was designed to reflect this identity while enhancing the visitor experience across all touch points. From entry tickets, print ads, and posters to signage and digital communications, every creation captures Aguad’s spirit - a harmonious blend of bespoke design and immersive storytelling.