ARTIST X BRAND COLLABS
Since our inception, we’ve collaborated with thousands of creators across the globe.
For over a decade, we’ve partnered with Fortune 100 brands like Adidas Originals, Budweiser, Google, Absolut, Meta, and OnePlus to elevate Artist x Brand collaborations. From content and films to merchandise, apparel, digital experiences, and graphic design, we’ve executed projects tailored to diverse brand needs. Our role spans the entire process—curating top artists and creators, managing production, and ensuring seamless delivery. Explore our case studies below.
Customised brand integration
Adidas Originals ‘Pharrell Williams’
For this launch, we collaborated with six artists across India to design life-sized surfboards, each inspired by the themes of Dream/Awaken, Pink Beach, and the film Blue Hawaii (1961). These unique pieces became traveling installations, appearing in adidas stores across the country. (See the project)
Stickers
Google Allo
We partnered with Goldiam to energize Indian luxury with Origem, a brand redefining jewellery through lab-grown diamonds. The identity merges tradition with modernity—sharp, diamond-inspired logo angles, the Taviraj serif font for classic elegance with a contemporary edge, and a colour palette of terracotta and emerald green, nodding to heritage and new-age luxury. Inspired by terracotta sculptures, our photography blends culture with modern design, crafting a brand that feels both timeless and forward-thinking.
Vertical films
One Plus
Setu redefines supplement nutrition with a fresh, personal approach, breaking free from the category’s clinical feel. A contemporary colour palette sheds the ‘medicinal’ baggage, while packaging champions clarity and authenticity. Vivid colours, playful shapes, and smart layouts create a standout identity, making supplements feel anything but mundane. Bespoke icons and accessible gradients offer intuitive insights, with colours tailored to benefits—Deep Sleep in drowsy purple, Skin Renew in refreshing apricot. This vibrant system gives each product a unique visual shorthand, ensuring Setu remains instantly recognisable.
Activation in stores
Adidas Originals ‘Gazelle’
Aguad is a reclamation of colonial heritage, transformed into a museum, cultural hub, and lifestyle destination - a true representation of Goa’s rich history. To craft a new brand identity for this remarkable space, we drew inspiration from its unique essence: seafaring journeys, ancient maternal ecology, and captivating human legends. These elements are not relics of the past but vibrant and alive, shaping Aguad’s narrative.
Merchandise
Budweiser Streetwear®
In India, where alcohol advertising is heavily restricted, we turned the challenge into an opportunity by creating a bold streetwear line for a young, dynamic audience. This move not only bypassed traditional limitations but also deepened brand connection in a fresh, meaningful way. Our collaboration with Budweiser pushed creative boundaries, extending our design-first philosophy into fashion—an unconventional yet powerful tool for building brand affinity.
Merchandise
Absolut
In India, where alcohol advertising is heavily restricted, we turned the challenge into an opportunity by creating a bold streetwear line for a young, dynamic audience. This move not only bypassed traditional limitations but also deepened brand connection in a fresh, meaningful way. Our collaboration with Budweiser pushed creative boundaries, extending our design-first philosophy into fashion—an unconventional yet powerful tool for building brand affinity.
Self initiative
Indianama
For Hyatt Weddings, we created the “Perfectly Yours” campaign, shifting the focus from grand family celebrations to the uniqueness of each couple. Through a 360-degree approach with films and multi-platform activations, we put the ‘you’ back in your wedding.