CREATOR 🤝 BRAND COLLABS
Since our inception, we’ve curated projects with thousands of creators worldwide.
For over a decade, we’ve collaborated with brands eager to experiment—across everything from merch and limited drops to streetwear, digital assets, films, and even NFTs. The goal? To push the boundaries of how a brand can express itself when a distinct artistic point of view is needed. We’re especially good at shaping projects that bring together a diverse set of creators, with our team handling everything from curation to execution. Here’s a look at some of those explorations.
Brand Launch
Adidas Originals ‘Pharrell Williams’
To launch Adidas Originals’ collection titled Pink Beach, by Pharrell—we collaborated with six artists across India to design life-sized surfboards, each inspired by the themes of Dream/Awaken, Pink Beach, and the film Blue Hawaii (1961). These unique pieces became traveling installations, appearing in adidas stores across the country.
Stickers
Google Allo
Google invited us to design sticker packs for Allo, their new messaging platform where expression meets innovation. Collaborating with a diverse mix of artists from across India, we crafted vibrant, locally flavoured stickers that were fun, weird, and built to thrive in chats — not just complementing conversations, but often stealing the show.
Content Creators
OnePlus : Insta Stories Film Festival
With smartphones and social media, everyone’s a filmmaker — and we used that insight to grow the OnePlus community. Partnering with over 600 creators worldwide, we launched the world’s first film festival designed specifically for Instagram Stories. We challenged participants to create 60-second vertical films and share them using #OnePlusISFF. Running for 15 days, the festival celebrated a new era of storytelling with a simple brief: Make it Vertical. Make it Iconic.
NFT Tokens / Web 3.0
Kollur 2147
Found in the Kollur mines, the Koh-i-noor diamond symbolises all that was looted from India during centuries of colonialism. Just like the facets of a diamond, the project explores the faces and fronts that reflect how India has been, is, and will be impacted by the ripples of British rule and beyond. The iconic shape of the diamond lent itself to 28 artists across India to visualise different facets of India that stand as both opportunities and collateral damage, all the way into 2147, 200 years from independence.
See Project
Activation in stores
Adidas Originals ‘Gazelle’
Creativity thrives on reinvention—borrowing from the past to stay present. For adidas Originals’ Gazelle, we celebrated this spirit by restyling decades of fashion, from the ’60s to the 2000s, and reinterpreting them through a fresh lens. 18 Artists were invited to remix the visuals—cutting, sketching, and reimagining them into something new. The result: a visual tribute to the evolving nature of style and self-expression.
Merchandise
Budweiser Streetwear®
In India, where alcohol advertising is heavily restricted, we turned the challenge into an opportunity by creating a bold streetwear line for a young, dynamic audience. This move not only bypassed traditional limitations but also deepened brand connection in a fresh, meaningful way. Our collaboration with Budweiser pushed creative boundaries, extending our design-first philosophy into fashion—an unconventional yet powerful tool for building brand affinity.
Limited Edition Packaging
Absolut
In India, where alcohol advertising is heavily restricted, we turned the challenge into an opportunity by creating a bold streetwear line for a young, dynamic audience. This move not only bypassed traditional limitations but also deepened brand connection in a fresh, meaningful way. Our collaboration with Budweiser pushed creative boundaries, extending our design-first philosophy into fashion—an unconventional yet powerful tool for building brand affinity.
Self initiative
Indianama
Indianama, launched in 2016, is a rolling design showcase that reframes how India sees itself. Each edition tackles a fresh lens—in one, we enlisted 69 artists to reimagine key events from 1947 to 2016, and in another, we paired 71 graphic designers with 71 street shops to redesign their identities and give them a makeover. The result isn’t just eye-catching artwork; it’s a conversation starter, utilizing contemporary design to explore India’s complex past, vibrant present, and evolving future, and providing artists with a lively platform to do the same.
Indianama rolls out a new edition each year, has showcased at Jerusalem Design Week and TEDx, and keeps popping up in both digital and print press.
Get in touch.
We’re always excited to create new brand stories—stories that don’t follow templates, but invent new ones. Whether it’s experimenting with emerging tech or finding unexpected visual languages, we love exploring bold ways a brand can express itself. We believe the best ideas come from collaboration, where multiple voices converge—not from a single point of view, but a shared pursuit of something better. Let’s build that, together.
