ARTIST X BRAND COLLABS
Since our inception, we’ve collaborated with thousands of creators across the globe.
For over a decade, we’ve partnered with Fortune 100 brands like Adidas Originals, Budweiser, Google, Absolut, Meta, and OnePlus to elevate Artist x Brand collaborations. From content and films to merchandise, apparel, digital experiences, and graphic design, we’ve executed projects tailored to diverse brand needs. Our role spans the entire process—curating top artists and creators, managing production, and ensuring seamless delivery. Explore our case studies below.
Brand Launch
Adidas Originals ‘Pharrell Williams’
For this launch, we collaborated with six artists across India to design life-sized surfboards, each inspired by the themes of Dream/Awaken, Pink Beach, and the film Blue Hawaii (1961). These unique pieces became traveling installations, appearing in adidas stores across the country.
Stickers
Google Allo
Google invited us to design sticker packs for Allo, their new messaging platform where expression meets innovation. Collaborating with a diverse mix of artists from across India, we crafted vibrant, locally flavoured stickers that were fun, weird, and built to thrive in chats — not just complementing conversations, but often stealing the show.
Content Creators
One Plus : Insta Stories Film Festival
With smartphones and social media, everyone’s a filmmaker — and we used that insight to grow the OnePlus community. Partnering with over 1000 creators worldwide, we launched the world’s first film festival designed specifically for Instagram Stories. We challenged participants to create 60-second vertical films and share them using #OnePlusISFF. Running for 15 days, the festival celebrated a new era of storytelling with a simple brief: Make it Vertical. Make it Iconic.
NFT Tokens / Web 3.0
Kollur 2147
Found in the Kollur mines, the Koh-i-noor diamond symbolises all that was looted from India during centuries of colonialism. Just like the facets of a diamond, the project explores the faces and fronts that reflect how India has been, is, and will be impacted by the ripples of British rule and beyond. The iconic shape of the diamond lent itself to 48 artists across India to visualise different facets of India that stand as both opportunities and collateral damage, all the way into 2147, 200 years from independence.
See Project
Activation in stores
Adidas Originals ‘Gazelle’
Creativity thrives on reinvention—borrowing from the past to stay present. For adidas Originals’ Gazelle, we celebrated this spirit by restyling decades of fashion, from the ’60s to the 2000s, and reinterpreting them through a fresh lens. 18 Artists were invited to remix the visuals—cutting, sketching, and reimagining them into something new. The result: a visual tribute to the evolving nature of style and self-expression.
Merchandise
Budweiser Streetwear®
In India, where alcohol advertising is heavily restricted, we turned the challenge into an opportunity by creating a bold streetwear line for a young, dynamic audience. This move not only bypassed traditional limitations but also deepened brand connection in a fresh, meaningful way. Our collaboration with Budweiser pushed creative boundaries, extending our design-first philosophy into fashion—an unconventional yet powerful tool for building brand affinity.
Merchandise
Absolut
In India, where alcohol advertising is heavily restricted, we turned the challenge into an opportunity by creating a bold streetwear line for a young, dynamic audience. This move not only bypassed traditional limitations but also deepened brand connection in a fresh, meaningful way. Our collaboration with Budweiser pushed creative boundaries, extending our design-first philosophy into fashion—an unconventional yet powerful tool for building brand affinity.
Self initiative
Indianama
For Hyatt Weddings, we created the “Perfectly Yours” campaign, shifting the focus from grand family celebrations to the uniqueness of each couple. Through a 360-degree approach with films and multi-platform activations, we put the ‘you’ back in your wedding.