Merging Art, Storytelling, and VR for the #PinkBeach Collection

For the launch of the adidas Originals x Pharrell Williams #PinkBeach Collection in India, we created an immersive brand experience that went beyond traditional retail. From crafting the launch strategy and key visuals to pioneering a first-of-its-kind VR activation, we reimagined how audiences could engage with the collection—long before VR became mainstream.

To extend the campaign’s creative expression, we collaborated with six artists to design life-sized surfboards, each inspired by the themes of Dream/Awaken, Pink Beach, and Blue Hawaii (1961). These unique pieces became traveling installations, appearing in adidas stores across the country. Blending digital innovation with art and storytelling, we made the #PinkBeach Collection a truly memorable cultural moment.