Redefining an icon with a bold and modern identity

What’s Hot, the event discovery platform by Times Internet, has been a go-to source for city happenings for over a decade. Starting as a print supplement and evolving into a digital platform, the brand took a big leap this year with the launch of a new app and website—and they asked us to revamp their identity to match this fresh new chapter.

For an app designed to fuel outdoor plans and nightlife, we crafted a high-energy, bold, and dynamic identity that speaks directly to an outgoing, experience-driven audience. Inspired by the ‘heat’ in What’s Hot, we introduced ‘The Melt’—a fluid visual element that seamlessly flows across categories, embodying the vibrancy and excitement of city life. This distinctive design system ensures the brand stands out, making every recommendation feel as dynamic as the experiences it unlocks.