For the launch of the brand in India, we created content in line with the Uniqlo’s Japanese sensibilities and tone of voice.

 
 
 
 
 
Uniqlo LifeWear is about simple made better. It’s minimal in design and exceptional in comfort. So to help launch the brand in India, we embraced this Japanese-minimal philosophy as our aesthetical inspiration. Where our artworks painted a story in the fewest strokes possible. The strokes, bold in nature, use black ink and brush which are also traditional Japanese painting tools.

Uniqlo LifeWear is about simple made better. It’s minimal in design and exceptional in comfort. So to help launch the brand in India, we embraced this Japanese-minimal philosophy as our aesthetical inspiration. Where our artworks painted a story in the fewest strokes possible. The strokes, bold in nature, use black ink and brush which are also traditional Japanese painting tools.

 
UQ001a.jpg
 
Uniqlo_storydrawings_format_2.gif
 
 
Uniqlo_storydrawings_format 2_3.gif
 
 
Uniqlo Facades 03b.jpg
 
 
 
Another approach we took was to pick up Indian subjects and blend them with Uniqlo’s colours. Even literally, with Uniqlo’s red becoming a consistent element in all our work. The aesthetics being basic and beautiful, just like the brand itself.

Another approach we took was to pick up Indian subjects and blend them with Uniqlo’s colours. Even literally, with Uniqlo’s red becoming a consistent element in all our work. The aesthetics being basic and beautiful, just like the brand itself.

 
Uniqlo Facades 02b.jpg
 
 
 
 
 
Furoshiki02.jpg
 
 
Uniqlo_storydrawings_format 3_1.gif