Driving Engagement Through Social Media

As one of India’s leading e-commerce platforms, Snapdeal needed a strategic, platform-centric approach to social media. Our role was to manage, strategize, and execute their digital presence across Twitter, Instagram, and Facebook, ensuring that each platform spoke to its audience in a way that felt engaging, relevant, and fresh.

A Tailored Approach for Every Platform

On Facebook, we focused on interactive engagement, crafting catchy, product-driven copy and hashtag contests that encouraged users to interact with the brand—whether by commenting, tagging friends, or participating in quick-fire challenges like #UnboxZindagi.

For Twitter, our strategy revolved around timely, trend-driven content, tying exclusive offers to real-time events. If the iron was hot, we struck—leveraging conversations to keep Snapdeal at the center of the action.

On Instagram, we positioned Snapdeal as a premium lifestyle portal, curating a visual language that reflected leisure, hobbies, and aspirational living. The shift in tone made the brand feel less like an e-commerce marketplace and more like a gateway to a better lifestyle.

To further enhance engagement, we also created a 360° video for Snapdeal’s Denim Store, featuring top brands like Levi’s, Pepe Jeans, Lee Cooper, and Wrangler, offering users an immersive shopping experience.

Through this multi-platform strategy, we didn’t just market products—we built conversations, excitement, and a deeper connection between Snapdeal and its audience.