Shouut fund is essentially a programme for bloggers, travel writers, critics and social media influencers, who can pitch an idea about what they want to discover near them, or travel across the country and discover. Shouut can then either back the idea with whatever money they need or in a lot of cases, take their ideas to brands, who are also looking for quality content. And between Shouut and the brands that they are working with, they co-fund the idea.