Setu
Industry
Eyewear, D2C
Our Role
Brand Strategy, Visual Identity.
Streetwear as Strategy: Redefining Marketing in Restricted Spaces.
In India, where advertising for alcoholic beverages faces strict restrictions, we navigated this challenge by creating an entire line of streetwear tailored for a young, dynamic, and on-the-go generation. This bold move not only helped us solve for traditional advertising limitations but also strengthened brand connection and recall in a unique and meaningful way.
Our collaboration with Budweiser has always been about exploring fresh, creative approaches to engage audiences. Extending our design-first philosophy into streetwear felt like a natural evolution—marking our entry into fashion while creating a powerful tool to build brand affinity in an unconventional market.
Bespoke icons are developed to give a distinctive identity to the products. Simple and accessible iconography along with defined gradients give insights into the category while making them customer-friendly.
The colour palette harnesses the power of the spectrum yet is shaped by the benefit or purpose of a given Setu supplement. Deep Sleep is a drowsy dark purple and Skin Renew a refreshing apricot.
This collection of the colours allows us to give a unique ‘visual shorthand’ to every product and creates a design-centred brand structure that makes Setu instantly identifiable.
