A visual journey of sips and stories

Created in collaboration with the visionaries at AB InBev India, Santé was born from a simple observation: people who love the room and the conversations don’t necessarily need alcohol to do so. 

We joined the journey at the very beginning, or lets say the very first sip. We built the world of Santé step-by-step: identifying the market gap, naming the flavours, and defining a personality that is as well-travelled and has a sense of humour. 

Our guiding star: The golden age of travel. Drawing inspiration from 1950s travel posters, we designed the packaging and brand world to be a gateway. Each flavor is a destination, and every can is a memoir. The brand system was designed to be a series of sensory escapes that transports the consumer to a different corner of the world with every sip.