Every runner has a zone.
Here’s a brand that helps you own it.
For some of us, nothing comes close to the rapture running holds. Running takes to a place beyond the surroundings, into a zone of our own, a trance where it’s just us and the track. No problem can touch our zone, no worry can outrun us. It’s our haven, paving our way amidst roadblocks, mental or otherwise. It’s personal, it’s precious, it’s off-limits to others, and it’s time we own our zone.
The Track approach to the logo represents the running tracks, and the personalised zone custom to each trainee. What makes this logo dynamic are our runners. The runner defines the zone, physical or not. The logo defines itself accordingly to become the zone the runner seeks to own.