Own Your Zone

Reebok Running Squad wanted to revamp their visual identity and rethink the way they connect with their audience—serious runners dedicated to refining their craft. Our challenge was to create a brand identity that speaks directly to this younger, performance-driven mindset while capturing the essence of what running truly means.

A Brand That Moves With You

For passionate runners, the track isn’t just a path—it’s a personal sanctuary, a mental and physical zone where nothing else exists. This became the core philosophy of the new identity: “Own Your Zone.” We translated this idea into a dynamic logo system, inspired by running tracks and customizable to each runner’s unique journey. The runner defines the zone, and the logo adapts to reflect it—a brand that moves and evolves with the athlete.

With this new identity, Reebok Running Squad isn’t just about training—it’s about helping every runner find, enter, and own their zone.