Positioning OYO as the Go-To Choice for Summer Vacations.

For OYO, summer isn’t just a season—it’s a critical time of the year. As millions plan their vacations and flock to travel destinations, it represents the busiest and most lucrative period for the brand. OYO approached us with the challenge of creating an advertising campaign that would resonate with their core audience: the hashtag-loving, no-expense-sparing-yet-deal-hunting millennials.

Our goal was to craft a campaign that not only captured the essence of summer travel but also spoke directly to this digitally savvy, avocado-toast-obsessed generation. We developed a series of vibrant and engaging key visuals, each designed to highlight the joy and convenience of choosing OYO for summer vacations. Alongside, we created a suite of films that brought these visuals to life, showcasing relatable scenarios where OYO transforms a good trip into a great one. From epic poolside fun to cosy mountain stays, the campaign celebrated the endless possibilities of an OYO summer.

With this campaign, we tapped into the millennial desire for unique, Instagrammable experiences while delivering on their practical need for deals and convenience. By combining bold imagery, playful copy, and relatable storytelling, we positioned OYO as the perfect partner for the ultimate summer getaway.