A brand for the everyman

MensXP is more than just a lifestyle portal—it’s a soundbox for the modern man. A man who refuses to be defined by a single label. He’s a geek, a jock, a creator, a corporate powerhouse—all at once. MensXP wanted a brand identity that echoed this fluid, ever-evolving spirit, and we set out to craft a voice and visual language that speaks to every version of today’s man.

We built the branding around the idea of breaking the mold, creating a dynamic and adaptable identity that rejects compartmentalization. The design system is bold, flexible, and speaks to individuality—a visual and verbal tone as diverse as the men it represents. The result? A brand that’s confident, inclusive, and unapologetically modern. This is how we approached MensXP. This is how we delivered MXP.