A digital identity that puts users first

Meaww, one of the world’s fastest-growing media-tech companies, approached us to develop a brand identity that reflected its unique positioning. With content designed around the user, we created a concept that captured this ethos—The Internet of Me.

The internet is a continuous loop, shaped by those who create and consume it. The Internet of Me redefines this dynamic, giving users a space where their personality, choices, and content take center stage. Every interaction on Meaww is deeply personal, driven by user-generated narratives that shape the online experience.

The brand identity embodies this vision, with a dynamic logo system that adapts to its environment. The signature wave element extends the identity across platforms, while the interchangeable ‘ea’ icons reflect different moods and themes, reinforcing Meaww’s youthful, ever-evolving personality. This modular design creates a seamless, engaging experience—one that isn’t just about consuming content but about owning it.