Hyper

Hyper is a startup social media marketing company. They wanted us to get a hook on new and prospective clients in order to expand their base, by using a direct mailer. The challenge? They wanted something that’d have a shelf-life longer than a post, tweet or like.

Every interaction on social media amounts to customers, which means cash for the marketer. And that's exactly what our idea is based on - cash. This idea was demonstrated with the help of a social currency mailer.

The top three social media platforms – Facebook, Twitter and Instagram were chosen. THEREAFTER, using lingo intrinsic to these chosen networks, their social currency was designed. Once ready, the currencies were stacked and mailed to prospective clients.