Blending heritage and innovation for a future-ready identity

Hefty is a Web 3.0 ecosystem designed to empower creators, curated by industry leaders across multiple domains. Its brand identity needed to be more than just visually striking—it had to command presence, convey impact, and reflect the magnitude of its vision.

A Unified Identity with Distinct Extensions

For Hefty Art, we merged heritage and innovation, crafting a wordmark that embodies the past, present, and future—ornamented, contemporised, and digitised. Rooted in a rule-of-thirds design philosophy, the identity balances audacious creativity with structural depth.

For Hefty Games, we extended the brand’s DNA into the gaming world, blending retro nostalgia with futuristic modularity. The wordmark pays homage to classic gaming aesthetics, while the overall design reflects Web 3.0’s evolving frontier—bridging the past with an immersive digital future.

Together, Hefty and its portfolio demonstrate a shared brand identity that adapts and expands, ensuring cohesion while allowing each vertical to stand apart.