Google Allo — Animal

Google Allo

Industry

Internet, Consumer Apps

Our Role

Art Direction, Artist Collaboration

India, one sticker at a time

Google invited us to design sticker packs for their exciting new messaging platform, Allo – a space where expression meets innovation. Our focus? Keeping the stickers alive, weird, and, most importantly, chat-friendly.

To bring this vision to life, we collaborated with a diverse group of artists to create fun, vibrant, and locally flavoured sticker packs. The result? A collection that didn’t just complement conversations but became the highlight of Allo.

Because let’s be honest – we could all use a little cheeky chatter now and then. To make these stickers truly resonate, Google launched a nationwide campaign in India, crowdsourcing the most loved dialogues, phrases, and one-liners people wanted to see turned into stickers. The best ones made the cut, transforming everyday conversations into something more playful, expressive, and uniquely Allo.

Poorva Sangam

Each of us could do with a little cheeky chatter some time or the other. Google ran an India-wide campaign to crowd-source the kind of dialogues, phrases and one-liners people want to see articulated into a sticker pack for Allo. The best ones made it here.

Priyesh Trivedi

In the younger sections of school, we get a lot of learning around 'The ideal life'. One of them includes 'The ideal boy' - the boy we are told to become, one who prays two times a day, respects parents, eats and sleeps on time, wakes up on time, studies to get to top etc. However, in popular culture, 'The ideal boy' has been twisted on his own hat and made into a meme. Shown doing drugs, hanging out with friends (and teachers) as well as doing other 'more ideal' things.

Rutuja Mali

Weddings are the most spent on occasions in India. With never ending guests and rituals, what can wrong in a gathering this big?

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Average, but overhyped scenarios that we live with on a regular basis. The pack covers a diverse range of statements, emotions and catchphrases that play a pivotal role in our daily lives. Or not.

Simon Lamouret

Sadhus (saints) are people who wish you the best in life, by either teachings or mantras (blessings) that they shower on you. And there are a lot of 'types' of these saints that are different from each other. From those that come from the Himalayas, to those that live next to the rivers, to those living in cities.

Girik & Rohan Mukherjee

A typical North Indian guy who is always short tempered who loves his huge cars, food and has more than enough money, all the time. This pack is based upon a character with these characteristics - which are very relatable all throughout India, with scenarios and use-cases that are popular amongst the Hinglish speaking populace.

Vijaya Aswani

Chai and biscuit in Indian food culture have always gone hand in hand - rarely seen without each other's company. This concept seeks at bringing that characteristic come to life. As much as Indian snacking is incomplete without a chai-time indulgence, it is only a complete picture when accompanied by biscuits.

Vijay Krish

We created a fictitious character around a foreign tourist in India and depicted mannerisms using his escapades in different situations throughout his stay. From food that gives him Delhi Belly, to him getting lost in translation. We can add situations that can form part of a conversation without digging deep.

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Viplov Singh & Svabhu Kohli

To bring out the Indian Context, we will use the ‘Miniature Painting’ style to bring in the eccentricity in the situations. This style depicts the Mughal period of India; how the Maharajas lived and partied. The twist would be, using characters from the current generation illustrated in the miniature style from that era.

Prasad Ramachandran

A tribute to India. Dedicated to emotions that are connected to pride for the country. This pack is a mix of different elements like heroes of the freedom movement, the tri-color, slogans that relate to the various movements as well as the emotions that compliment them.

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