NDTV Gadgets
Industry
E Commerce, Television
Our Role
Launch Campaign & Brand Communication Strategy
Turning #GadgetLove into a brand conversation
From being the go-to destination for tech reviews and forums, Gadgets 360 evolved into a full-fledged e-commerce platform, marking a significant shift in its business and brand identity. With a new name and a fresh direction, they partnered with us to create a launch campaign and communication strategy that would introduce this transformation to their audience.
Bringing #GadgetLove to Life
Tech isn’t just about utility—it’s about passion. #GadgetLove became our way of capturing people’s deep connection with their devices. Using terminology from the world of electronics and digital culture, we created a series of engaging visuals that gave these expressions a new dimension.
For the logo reveal, we drew from NDTV’s brand identity, incorporating the signature red dot and transforming it into a communication tool—a dynamic symbol that not only introduced Gadgets 360 but also reinforced its heritage and credibility in the tech space.
