NDTV Gadgets, the go-to place for best reviews and forums on the latest electronic products had a shift in their business and brand identity when they introduced an e-commerce platform, thereby adopting a new name : Gadgets 360. After an internal re-branding exercise they asked us to work on the launch and subsequent communication around it.
#GADGETLOVE IS A CONVERSATION ON PEOPLE'S LOVE FOR GADGETS. USING TERMINOLOGY SPECIFIC TO THE WORLD OF ELECTRONICS AND THE DIGITAL WORLD, WE CAME UP WITH CREATIVES THAT VISUALISE THESE REMARKS BY PUTTING MEANING BEHIND THEM.
THE GADGETS 360 LOGO INHERITS A RED DOT FROM IT'S PARENT COMPANY NDTV'S BRAND IDENTITY SYSTEM. TO LAUNCH THE NEW LOGO, WE BORROWED THE SAME RED DOT AND TURNED IT INTO A COMMUNICATION TOOL.