Redefining an icon with a bold and modern identity

As the premium city centre of NCR’s ‘future town’, they approached us with a simple brief: their logo needed to catch up with the times. Our task was to create an identity that was as fresh, fun, and ‘for the people’ as they are—and inspiration wasn’t far away.

For some, the space is for Monday morning meetings; for others, it’s Friday night revelry. This duality meant the identity had to balance both poise and panache. Legacy became our starting point, and the existing logo provided a fertile ground for reimagining.

We took the old design and refined it into a cleaner, sharper identity fine-tuned for form, function, and philosophy. The ‘full circle’ of the original logo was simplified into a bold, crisp ‘C’, shedding unnecessary frills while retaining the ‘notches’. These notches now represent a central point that draws diverse individuals together, with varying widths symbolising the diversity of the people CyberHub welcomes every day.

The typeface remained unchanged—DIN’s timeless modernity suited the brand perfectly—but we converted it to uppercase for enhanced readability. The monochrome palette was chosen to ensure flexibility, making the identity adaptable across various mediums and purposes.

Eighty-four businesses call this place home, each offering something unique. To reflect this, the new identity brings them together as integral parts of something greater. If Gurgaon is the place, CyberHub is the place to be. This fresh, bold take on its legacy identity ensures it remains as contemporary and dynamic as the destination itself. The question the brand loves to ask also becomes its invitation: Where you at?