More food, more fun: How we turned february into the #MonthOfMore

Using insights rooted in both the love for food and the joy of the experiences that come with it, we crafted communication that resonates universally. By celebrating indulgence and the little moments that make dining memorable, we turned February into the #MonthOfMore.

Through playful, relatable messaging, we glorified the simple pleasure of “more”—more food, more joy, and more unforgettable memories.