Redefining diversity in investments

CoinSwitch’s new brand identity is a tribute to the diversity of investments and the people they are designed for. Rooted in simplicity and inclusivity, the design draws inspiration from modular shapes - adaptable building blocks that symbolise the ease and flexibility of the platform. These primary forms, broken into quarters, reflect how portfolios can evolve to embody personal, purposeful, and diverse financial choices.

With human centricity at its core, the brand comes alive through bespoke, expressive, and inclusive illustrations. These visual elements create a vibrant, modular community of spaces, figures, and faces, allowing every individual to see their unique journey on the path to financial empowerment. CoinSwitch’s identity seamlessly blends creativity and purpose, inspiring users to take charge of their financial future with confidence.