The Go-To
Goes Exclusive.
Airtel Black brings India's first 3-in-1 service program by a Telco to converge individual services of a household into an Airtel home. A differentiated experience that brings the future, today; the identity is focussed on futurism and premium appeal.
MORE THAN A COLOUR
The shade lends more than its name. It lends immediate presence and atmosphere. To make a shade as solid as black more dynamic, the logo features varying thicknesses for immediate boldness and changing kinesthetic, even when static.
This comes to life in the animation, which further adds motion. Across all its brand touchpoints, Airtel Black cements its distinctness.
A LEGACY POLISHED TO PERFECTION
Airtel’s iconic red and morphous blobs are inherited by Airtel Black to structure the design extension and centre the visual language. Then, it’s elevated. With an eclipsing, planetary effect the bright red is made atmospheric and its perimeter is augmented and illuminated through gradients and lens flares. In its appeal it invokes a smooth, dynamic and confident new dawn of telecom.
