Turning a shade into a statement

Airtel Black marks a groundbreaking step in uniting connectivity like never before; bringing prepaid, postpaid, Wi-Fi, and DTH services together into one seamless ecosystem for Indian households. This first-of-its-kind, 3-in-1 service transforms individual connections into a fully integrated Airtel home, offering not just convenience, but a premium and futuristic experience.

The brand identity for Airtel Black goes beyond functionality, tapping into the emotional benefits of connection and harmony. The essence of the identity is bold and dynamic, with black as a shade lending both presence and sophistication. Through a logo with varying thicknesses and kinetic motion, Airtel Black communicates a sense of movement, modernity, and elegance - even when static.

Airtel Black retains elements of Airtel’s legacy with its iconic red and fluid aesthetics, now elevated through atmospheric gradients, lens flares, and a planetary effect that symbolises innovation and limitless possibilities. Across all touch points, Airtel Black sets a new standard for telecom in India - smooth, confident, and perfectly poised for the future.