The Rise of the Street Ninja

For the launch of Tubular, we created a bold visual language that captured its essence—not just as a shoe, but as a look, an attitude, a movement. Tasked with designing graphics, videos, and installation materials, we ensured the campaign came alive online, at events, and in stores.

A Fusion of Sport and Street

Rooted in adidas’ sporting heritage yet redefined through an urban fashion lens, Tubular embodied the “Street Ninja”—sleek, bold, and effortlessly futuristic. Our visuals and installations reflected this ethos, merging fashion and sportswear into a seamless statement of style.

The result? A campaign that didn’t just introduce Tubular—it made it an icons.