Redefining an icon with a bold and modern identity

Creativity never stands still—especially in a country as dynamic as India. adidas Originals wanted to build a space where emerging creatives could connect, collaborate, and shape culture. Enter Creators’ Collective—a platform that dissolves the boundary between the brand and its community, making space for expression in its purest form.

A Visual Identity That Opens Doors

At the heart of this identity lies the iconic three stripes, reimagined as windows—symbols of openness, perspective, and creative possibility. This motif evolved into a versatile visual system, transforming adidas Originals into a canvas for creators.

With a universally recognized mark, the brand stayed unmistakable while giving creative voices the spotlight. The result? A seamless fusion of brand and community, where storytelling takes center stage, and Originals truly become a home for creators.