OnePlus Lava Red

Advertising campaign to promote and launch the One Plus 5T Lava Red in India. The creatives, that were designed for digital, social and offline media use a riot of interpretations of this prodigious colour, to define the associated culture and clan.

Limited edition.
Unlimited interpretations.

Red is primal.
The end of a spectrum. It's the colour of blood, wrath, and passion.

It's the colour
of malice.
Red IS amorous.

A lot will
happen tonight.
But us.

Staying up
till the sky
is Red.

OnePlus Lava Red

Limited edition.Unlimited interpretations.Red is primal. The end of a spectrum. It's the colour of blood, wrath, and passion.It's the colour of malice.Red IS amorous.

A lot willhappen tonight.But us.

Staying uptill the skyis Red.

Limited edition.
Unlimited interpretations.

Red is primal.
The end of a spectrum. It's the colour of blood, wrath, and passion.

It's the colour
of malice.
Red IS amorous.

A lot will
happen tonight.
But us.

Staying up
till the sky
is Red.