OnePlus Lava Red
Advertising campaign to promote and launch the One Plus 5T Lava Red in India. The creatives, that were designed for digital, social and offline media use a riot of interpretations of this prodigious colour, to define the associated culture and clan.
Limited edition.
Unlimited interpretations.
Red is primal.
The end of a spectrum. It's the colour of blood, wrath, and passion.
It's the colour
of malice.
Red IS amorous.
A lot will
happen tonight.
But us.
Staying up
till the sky
is Red.
