Human at the heart of community living

Gated communities are flourishing in the country. Increased people, increased security, increased amenities, but a decreasing sense of belonging. My Gate attempted to change that. A security-focused app evolves into a comprehensive brand that resonates with the essence of community living. 

Animal was tasked to embody this evolution. An intelligent, family-centric, problem solver - My Gate’s rebrand catered to tech optimists who could customise their homes to their needs. The logo’s human-centric approach fosters synergy between technology and humanity, making innovation accessible, inclusive, and user-friendly. Vibrant colours meet clinical typography. Intuitive iconography meets user friendliness. The brand toolkit is a manifestation of this accessibility and humaneness.