Indiatimes is Now IT

After nearly two decades, Indiatimes, one of the world’s top internet media companies, came to us with a simple yet powerful brief: “Let’s be relevant. Also, let’s be cool.” The answer was clear—strip away the excess, keep what matters.

A Brand Without the Fluff

Our first step? Cutting through the noise—starting with the name itself. Indiatimes became IT. A crisp, bold identity that mirrors the brand’s new approach: unfiltered, sharp, and relevant. No frills, no fluff—just IT.