Indiatimes
Industry
Media Platform
Our Role
Branding
Indiatimes is Now IT
After nearly two decades, Indiatimes, one of the world’s top internet media companies, came to us with a simple yet powerful brief: “Let’s be relevant. Also, let’s be cool.” The answer was clear—strip away the excess, keep what matters.
A Brand Without the Fluff
Our first step? Cutting through the noise—starting with the name itself. Indiatimes became IT. A crisp, bold identity that mirrors the brand’s new approach: unfiltered, sharp, and relevant. No frills, no fluff—just IT.
After months of working insanely hard and super fast, we are finally thrilled to present Indiatimes in a completely new avatar. Crisper, bolder and smarter. The brand came to us with a simple proposition - "Let's be relevant. Also, let's be cool."
Our way forward became obvious - to set up a platform without the frills and fluff of conventional media. And the first task was snipping away at the name:
Discarding the unnecessary bit.
Indiatimes is now it.
Full project on the website : www.weareanimal.co
