IDIVA
Everything from fierce to flouncy for every female - iDiva is a women's lifestyle website that leaves nothing and no one behind. The brand came to us to augment their lifestyle portal with a visual tone that speaks to all women alike - from the bold and brazen to the unique and unruffled.
Cheeky is the new chic.
The boundary that defines femininity is no longer a straight line. It's dashed and dotted and curved and spiky - an amalgamation of varied shapes. This is the sentiment that iDiva embodies.
The visuals use geometric shapes and movements that are dulcet, creating a contrast that aims to capture the essence of femininity - strong, yet subtle. Vivid, yet mellow.
