Godrej : Punah

Godrej, India's leading manufacturer of home appliances initiated a project to re-purpose and recycle the waste coming out of their plants into re-usable raw material, drastically reducing the amount of waste that goes into landfill. They collaborated with us to create some content around this initiative called Punah ('Again' in Sanskrit).

The average manufacturing process ends up with creating wastage at every stage, although the benefits of man and machine working in tandem are manifold, often our planet bears the brunt.

'Punah' is a project focusing on re-thinking the use of ‘waste’ materials. The project was called to life in response to the vast quantities of industrial waste produced by the manufacturing facilities of Godrej & Boyce. Punah is not an entity. Punah is all of us working together, to create a sustainable future, without compromising on the power and product of our minds.

THE IDEA BEHIND OUR FILMs WAS TO CONVEY WITH FACTS AND VISUALS, THE BIRTH OF INDUSTRIAL WASTE AND THEIR CONVERSION TO NEW MATERIAL. THE FILM WAS A PART OF THE BRAND EXHIBIT AT THE LONDON DESIGN FESTIVAL, 2016.