
Edward Keventer
How does a 96-year-old brand tell the story of its legacy without sounding dull? Meet Mr Edward Keventer—the Swedish entrepreneur who made milkshakes, and then made history. We gave Keventers their mascot and brought him to life through illustrations that are playful, nostalgic, and whimsical. You’ll spot him on Keventers’ new ice-cream packs and at stores across India. He also makes regular appearances on social media, which in our opinion, is pretty cool for a 96-year-old wannabe influencer?
Edward Keventer came to India in 1889 and started a dairy company from the small town of Aligarh.
Supplying milk to people and the Indian Army, the brand gradually moved to New Delhi in 1925 giving India the oldest signature milkshakes and a cool place to hang.