How does a 96-year-old brand tell the story of its legacy without sounding dull? Meet Mr Edward Keventer—the Swedish entrepreneur who made milkshakes, and then made history. We gave Keventers their mascot, and brought him to life through illustrations that are playful, nostalgic, and whimsical. You’ll spot him on Keventers’ new ice-cream packs and at stores across India. He also makes regular appearances on social media, which in our opinion, is pretty cool for a 96-year-old wannabe influencer?