A joy to wear

Fashion, but we made it festive. We teamed up with VFL to bring you Diwas By Manyavar – a brand that redefines celebration wear. Manyavar has always been your wedding go-to, but why save good, ethnic style for just one day? With Diwas, every celebration gets its moment to shine. Or every moment becomes celebratory. Whichever one you’re in the mood for.

The name Diwas comes from the Hindi word for ‘a particular day,’ often linked to festivals and/or happy, special occasions. We called the brand so because it’s not just the right choice for festivals but also for everyday moments that need to be turned special and joyful. This philosophy, then, inspired everything – from brand identity to the smallest design details.

As a nod to Manyavar and its history, we built the Diwas logo from the ‘M’ of Manyavar, reshaping it to a ‘D’ – symbolising both continuity and new beginnings. The design takes cues from Indian festivities, featuring 12 unique kaleidoscopic patterns reflecting the rich, diverse ways we celebrate across the country.