Dineout : FearNOBill

Restaurant aggregator Dineout faced quite the conundrum: most of their audience considers eating out an expensive proposition. To appeal to diners of all kinds across the country, the brand had to position itself, before anything else, as the economical way of dining out. When we take care of the bill, we realised, they’d take care of everything else. It is in this simple revelation that we found our brand idea of #FearNoBill. Oh, and Bollywood’s latest obsession starred.

Our campaign kicked off with the brand film, featuring the charmingly talented Jim Sarbh as the eccentric yet affably evil title character. Bill tells us his story over one drink too many: it wasn’t too long ago that he was ruining first dates and family dinners with equal glee aplomb. Until, of course, Dineout entered the fray and put an end to his days of glory. Now a shadow of his former self, Bill watches despondently as a group of friends orders yet another round of shots.

The film kicked off the larger #FearNoBill campaign, which we’ll continue to collaborate with Dineout on and extend across channels.

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