Our campaign kicked off with the brand film, featuring the charmingly talented Jim Sarbh as the eccentric yet affably evil title character. Bill tells us his story over one drink too many: it wasn’t too long ago that he was ruining first dates and family dinners with equal glee aplomb. Until, of course, Dineout entered the fray and put an end to his days of glory. Now a shadow of his former self, Bill watches despondently as a group of friends orders yet another round of shots.
The film kicked off the larger #FearNoBill campaign, which we’ll continue to collaborate with Dineout on and extend across channels.