The iconic three stripes became our core motif, doubling up as windows—eventually also forming the basis of a comprehensive visual system that represents the brand opening its canvas to the people. The universal appeal of the logo meant that we could let the creative conversation take centerstage without sacrificing on brand equity.

 
 
 
 
 
 

Artists are everywhere.
Art can be.

 
 
 
 
 
 
 
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