Lingerie, Unapologetically Bold

There was a time when lingerie lived in the shadows—muted tones, whispered purchases, and hidden beneath layers of fabric. But fashion evolves, and so did lingerie. Gone are the days of beige and black.

For the launch of Clovia’s Spring/Summer 2016 collection, we created a campaign that celebrated lingerie’s bold transformation—from discreet necessity to a statement of personality and style. Neon hues, acid pinks, vibrant yellows, and visible straps took center stage, redefining #Underfashion as an expression of confidence, freedom, and fun.