Redefining an icon with a bold modern identity

Bombay Shaving Company started as a precision razor and went on to position itself as an everyday grooming tool that inspires confidence. The brand’s journey was marked by several milestones that attracted strategic partners, investors, and key opinion leaders. Already a successful product-market fit, Bombay Shaving Company now need to rebrand. The focus being on latent motivations and the untapped emotional connection it had with its consumers. The need for hair to feel good.

Cue: Animal.

We rebranded Bombay Shaving Company around its core values: Bold Precision. History, possibilities and differentiation helped us trim it down: the brand world had to be wide enough to expand but also contain. Structure, vibrancy, ability, abundance, control, vitality and drive: concepts pivotal to the rebrand.

These findings are evident in a cutting wordmark logo. A colour palette that was both effective and vibrant. A verbal language that goes beyond quips to instill confidence. Packaging that is aspirational, conversational, and, more importantly, stands out from the visual clutter in the category. It was composed to speak to an audience that views grooming and hair removal as a utility, but with an edge.