We conceptualised the never-ending journey of the urban nomad by infusing ideas and silhouettes
from popular culture and references from the music world, to create an experience at the launch in India.
NMD_
Influenced by the need for constant movement and travel - within cities and
between cities - the consumer is limited by no bounds, always keeping things moving,
and always looking for inspiration.
An unequivocal visible statement : quintessentially adidas Originals,
yet unmistakably new, tactile and technical.
#MyFutureIs
Memoirs of an urban nomad,
bottled for the launch of NMD.
