Whats Hot is an event discovery platform owned and run by Times Internet. The brand has been around for over a decade, starting with a print supplement that gradually moved into web. They re-launched themselves this year with an app and an exhaustive website, and asked us to revamp their brand identity and design language.
NOWHERE TO GO? KNOW WHERE TO GO.
For an app that tells you how to go about your outdoor plans, the rebranding exercise focuses on the high energy and boldness that resonates with the outgoing mindset.
THE IDENTITY WAS CONSTRUCTED BY USING the heat aspect of the brand, and applyING it visually in the form of ‘the melt’. The melt flows into each category of event and nightlife seamlessly.