NOWHERE TO GO?
KNOW WHERE TO GO.

For an app that tells you how to go
about your outdoor plans, the rebranding exercise focuses on the high energy and boldness that resonates with the outgoing mindset.   

 
 
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THE IDENTITY WAS CONSTRUCTED BY USING the heat aspect of the brand, and applyING it visually in the form of ‘the melt’. The melt flows into each category of event and nightlife seamlessly.

 
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