PHARRELL WILLIAMS

BRINGING IN BEACH VIBES FOR ADIDAS ORIGINALS TO LAUNCH
THE PHARRELL WILLIAMS #PINKBEACH COLLECTION IN INDIA.
BRIEF : DREAM / AWAKEN

 

 


Dream / Awaken VR Experience
 

 
 


SURFBOARD NUCLEUS

We collaborated with 6 artists to design 6 stunning surfboards.
Brief : dream / awaken. pink beach. blue hawaii (1961). 

 

'Think from your heart' by Sajid Wajid Shaikh

'Think from your heart' by Sajid Wajid Shaikh

'Jigsaw' by Aniruddh Mehta

'Blooming People' by Ankita Shinde

'Blooming People' by Ankita Shinde

'Surf and Shuffle' by Pranita Kocharekar

'Surf and Shuffle' by Pranita Kocharekar

'Pineapplehead' by Shruthi Venkataraman

'Pineapplehead' by Shruthi Venkataraman

'Move on' by Avinash Jai Singh

 
 

NMD_

Influenced by the need for constant movement and travel -
within cities and between cities - the consumer is limited by
no bounds, always keeping things moving, and always looking for inspiration.
An unequivocal visible statement : quintessentially adidas Originals,
yet unmistakably new, tactile and technical.
#MyFutureIs

 
 


Memoirs of an urban nomad,
bottled for the launch of NMD.
 

 
 

TUBULAR

"The Tubular is not a shoe, but a look. We call it the 'street ninja".
An urban fashion perspective brought to life through the lens of sport, based on adidas' DNA.
It owns fashion in sportswear. It is a new iteration of the collective memory of adidas,
rooted in authenticity from our sporting heritage." - adidas Originals