Communication around adidas Originals' products and their launch in India. We were asked to design graphics, videos and installation material to promote their products online, at events and in stores.
BRINGING IN BEACH VIBES FOR ADIDAS ORIGINALS TO LAUNCH THE PHARRELL WILLIAMS #PINKBEACH COLLECTION IN INDIA. BRIEF : DREAM / AWAKEN
Dream / Awaken VR Experience
We collaborated with 6 artists to design 6 stunning surfboards. Brief : dream / awaken. pink beach. blue hawaii (1961).
Influenced by the need for constant movement and travel - within cities and between cities - the consumer is limited by no bounds, always keeping things moving, and always looking for inspiration. An unequivocal visible statement : quintessentially adidas Originals, yet unmistakably new, tactile and technical. #MyFutureIs
Memoirs of an urban nomad, bottled for the launch of NMD.
"The Tubular is not a shoe, but a look. We call it the 'street ninja". An urban fashion perspective brought to life through the lens of sport, based on adidas' DNA. It owns fashion in sportswear. It is a new iteration of the collective memory of adidas, rooted in authenticity from our sporting heritage." - adidas Originals