The Adidas Originals EQT film is a manifestation of the brand philosophy. Celebrating rust for what it is – concrete proof of equipment having endured the tides of time.

 
 
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Witnessing a decade that celebrated the essentials of structure, and not the frills.

EQT was created in 1991 with an uncompromising focus on pure sport functionality. A no-nonsense approach to footwear.

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Taking elements from the nineties, we created brand assets for all communications leading up to the launch of the EQT. staying true to the brand ideology : making vintage relevant.

 
 
 
 

Everything that is performance,
nothing that is chill.

Everything that is essential, nothing that is not.

 
 
 
 

Everything that you discarded,
is today’s vintage.

Everything that is essential, nothing that is not.

 
 
 
 

Let me tell you a joke.
Your privacy is protected.

Everything that is essential, nothing that is not.

 
 
 
 

Our faces are painted
but our expressions are blank.

Everything that is essential, nothing that is not.